Comments on: Are we winning the war against spam? http://vrypan.net/log/2005/12/23/are-we-winning-the-war-against-spam/ panayotis' notes about the web and everything else. Tue, 06 Jan 2009 08:55:21 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Panayotis http://vrypan.net/log/2005/12/23/are-we-winning-the-war-against-spam/comment-page-1/#comment-3303 Panayotis Wed, 28 Dec 2005 12:49:09 +0000 http://vrypan.net/log/?p=187#comment-3303 Well... Maybe advertisers should consider using other media. How about RSS? Well… Maybe advertisers should consider using other media. How about RSS?

]]> By: Achilleas http://vrypan.net/log/2005/12/23/are-we-winning-the-war-against-spam/comment-page-1/#comment-3302 Achilleas Wed, 28 Dec 2005 10:39:52 +0000 http://vrypan.net/log/?p=187#comment-3302 Sure you have a valid point from a user point of view but what if you put yourself in the advertiser's shoes? All web campaigns that aim in getting hot leads to be able to communicate in a customized & targeted (or even triggered) manner see many of their campaigns not passing these spam filters! And it's not a matter of not knowing how to do their job right, it's about the strictness of these spam filters. Cause we use SpheriQ at work as well and many email marketing campaigns of companies that I've opted-in are ending up there (also the same thing happens @ Y! bulk folder). This diminishes the value of web advertising, so we might be winning the war against spam but with a cost. The cost of lost revenue to the web as a medium that it is necessary for helping it evolves. Sure you have a valid point from a user point of view but what if you put yourself in the advertiser’s shoes?

All web campaigns that aim in getting hot leads to be able to communicate in a customized & targeted (or even triggered) manner see many of their campaigns not passing these spam filters! And it’s not a matter of not knowing how to do their job right, it’s about the strictness of these spam filters.

Cause we use SpheriQ at work as well and many email marketing campaigns of companies that I’ve opted-in are ending up there (also the same thing happens @ Y! bulk folder). This diminishes the value of web advertising, so we might be winning the war against spam but with a cost. The cost of lost revenue to the web as a medium that it is necessary for helping it evolves.

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